Our Founders
Leadership Built on Clarity, Integrity, and Results
SignalHarmony was founded to solve a persistent problem we saw across industries:
Good businesses struggling—not because of a lack of effort, but because of unclear systems, fragmented strategy, and ineffective execution.
We believe businesses should generate clarity, stability, and sustainable revenue, not constant confusion. Our role is to help leaders cut through noise, align their operations, and build organizations that work—consistently and ethically.
"When we started SignalHarmony in 1997, it was in response to all our friends and colleagues' questions about business on the Internet. By 2000, it was a new frontier that was getting bigger by the day. Ideas came out of the air as fast as people could dream. It wasn't going to be smooth sailing. With so many ideas and questions floating around, too many business signals were going off; someone needed to make sense of these signals and bring them into harmony to reach a sense of clarity. SignalHarmony was born from that need for clarity and order." - James Goins.
Celebrating
in Business.
Meet the Founders
James A. Goins, EMBA
Founder & Chief Executive Officer
James is a business strategist, educator, and consultant with over 25 years of experience helping organizations move from uncertainty to structured growth.
He holds an Executive MBA and has worked across education, consulting, entrepreneurship, and organizational leadership. His approach blends systems thinking, disciplined execution, and long-term stewardship, helping business owners replace reactive decision-making with intentional strategy.
James specializes in:
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Revenue-focused business strategy
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Operational clarity and systems design
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Website and digital strategy as conversion tools
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Leadership decision-making under constraint
He is known for direct counsel, practical frameworks, and a refusal to overcomplicate what should be clear.
“Our job is not to impress clients—it’s to leave them stronger, clearer, and better positioned than when we met them.”
Delayna E. Goins, MBA
Co-Founder & Strategy Director
Delayna is an educator and consultant who brings deep expertise in organizational strategy, operational alignment, and leadership development. She holds an MBA and has spent years helping teams and organizations bring structure to complex environments.
Her work focuses on:
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Strategic planning and execution alignment
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Internal systems and process optimization
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Organizational health and leadership coherence
Delayna ensures that strategy doesn’t remain theoretical—but is translated into workable systems that teams can actually execute.
Her leadership anchors SignalHarmony’s commitment to clarity, consistency, and follow-through.
Our Philosophy
We believe:
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Clarity precedes growth
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Integrity is non-negotiable
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Systems outperform hustle
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Trust is built through results, not promises
We do not chase trends.
We do not sell confusion dressed as complexity.
We work with business owners who value results, accountability, and long-term thinking.
Our consulting, websites, and digital strategies are designed to serve one purpose:
Helping leaders make better decisions that produce measurable outcomes.
Who We Work With
SignalHarmony partners with:
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Established business owners
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Non-profits and organizations ready to mature
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Leaders who are tired of guesswork and ready for structure
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Decision-makers who value ROI, clarity, and accountability
If you are looking for shortcuts, hype, or surface-level marketing, we are not the right firm.
If you want clear strategy, disciplined execution, and leadership-level partnership, you’re in the right place.
Our Commitment
We approach our work as stewards, not vendors.
That means:
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We tell the truth—even when it’s uncomfortable
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We recommend only what serves your business
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We measure success by outcomes, not activity
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We deliver what we promise
Your business matters. Your livelihood matters. And we treat both with the seriousness they deserve.
Let’s Talk Strategy
If you’re ready to move from confusion to clarity—and from effort to results—we invite you to begin with a conversation.
Schedule a Revenue Diagnostic and speak directly with the leadership behind SignalHarmony.
What Clients Say
Dean Gilbert, Board Member, Infinity Community Solutions Inc.
"Jim Goins and SignalHarmony define the essence of quality service, along with the best work ethic and integrity that anyone could expect. He instills a sense of confidence and security that, as a client, he will deliver a final product far beyond our expectations. And it is all TRUE! What a phenomenal job with our newly developed website." www.infinitycs.org
Paul O. Scott, CEO, Author, and Consultant
"As most first-time business owners, I had many apprehensions about this undertaking. That disappeared immediately when consulting with James and his team at SignalHarmony.
His knowledge and expertise in setting up the business were awe-inspiring. He simplified the involved process, and after a few meetings, I became more confident in the task at hand.
From setting up my LLC to designing my website for maximum exposure to assisting me in navigating outside agencies, his professionalism and knowledge of the many processes and steps involved in setting up my business go unequaled." www.pauloscott.com
